Wednesday 27 April 2011

Look Development: Asics Ad

I was taking a break from working to watch Real Madrid vs Barcelona in the Champion's League (incidentally the sending off was a disgrace!) and saw a really interesting Asics advert. A quick you tube search didn't bring it up, but I did find the ad below instead.

This is really interesting with reference to the paper world in my script that Margarita creates for herself and the writer. The stop motion approach isn't really relevant but the style could influence how I think about modelling my paper environment. Also, some of the environments are beautifully lit and framed. I've still not really locked down a look for my environments yet so it's good to have images like these ones to think about.

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